grace

… filling in the negative space with positively everything

Facebook’s Free Tools to Promote Your Cause

Facebook isn’t just for kids: as a marketing tool, Facebook offers an endless variety of ways for you to promote your cause, organization, or business for free. Once you’ve signed up for an account, try any of the following tips to maximize Facebook’s branding and promotional potential:

  1. Profile: When you sign up for a Facebook profile, customize your page to reflect your business or organization, uploading logos, pictures, links and other information that reinforces your brand.
  2. Find Friends: Use this to find your friends on Facebook and import your contacts from AIM, Gmail, Outlook, and more. Then look for mutual friends whose addresses you may not have had.
  3. Groups: Use the site’s Groups feature to network with your target audience. You can join existing groups or create one just for your business to amp up the buzz about its services.
  4. Causes: Create a Cause to start recruiting members and volunteers, to promote events, and to raise funds for your group or mission.
  5. Marketplace: Not only can you possibly find needed items for cheap here, but you can also sell items to fundraise or offload excess inventory, and search for new employees.
  6. Networks: List your organization’s city, industry, neighborhood and any other relevant information to let potential customers and audiences know where they can find you.
  7. Badge: Create your own Badge to direct Facebook friends to your organization’s Web site.

Libra: July 24, 2008

Avoid basing your responses on how you believe someone will react. Instead of weighing your words, just say them, but do it in a way that also conveys your kindness and flexibility. Others will be so appreciative to know how you truly feel that they won’t care if you disagree with them.

I did it without even knowing it: this morning, I sent out correspondence to several people, and received such positive feedback that I think I have enough fuel in me for another fight. This time, I’m fighting for the health of an organization: the Asian/Pacific American Heritage Association (APAHA), for which I’m currently acting as Executive Director … in role and responsibility, if not in title.

Titles are for other people, anyway – a title is a shortcut to give people a basic idea of how you fit into the scheme of things. All I want is the opportunity to develop great programs that “promote awareness and increase understanding of Asian American/Pacific Islander heritage, culture, and diversity through education and celebration”  … the core purpose of APAHA, and one of the issues I’m most passionate about. I hope it works out!

(Feel free to share your thoughts on this with me by adding a comment below – would love to get a gauge on public opinion of the organization and its impact/direction on the community!)

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