grace

… filling in the negative space with positively everything

How *NOT* To Win An Online Campaign : PT I

Since the 2009 Houston mayoral election, it seems everyone has a theory on “why Locke lost.” It would be nice if some (any?) of those theories were informed by what actually happened at Locke headquarters during the period that led to the December run-off. (Before the run-off, everyone seemed astounded that a first-time candidate with little-to-no name recognition or campaign experience was able to beat out sitting City Council Member Peter Brown, who outspent both Parker and Locke throughout the race and achieved the greatest visibility of all the candidates on television.)

I have my own ideas of why Parker won. If you want to know what they are, send me a tweet and I’ll tell you over coffee some time. But for the benefit of all the political candidates running for office this year – including Bill White for Texas Governor and Gordon Quan for Harris County Judge – I’d like to share what I learned from the campaign trail.

In 2010, White and Quan will be running against incumbents for their respective offices. In the 2009 mayoral race, while it was open due to term-limited White vacating, Parker and Brown could be considered the “incumbents” Locke faced, as they were both seasoned politicians who had developed strong support bases over years (and even over a decade for Parker) of campaigning. Similarly, it will be an uphill battle for the “new” candidates to build online support that can effectively compete with their opponents’.

A House Divided Against Itself Cannot Stand

Lincoln delivered this famous speech, noted for the phrase “a house divided against itself cannot stand,” when accepting the Republican nomination for U.S. Senate from Illinois in June of 1858. In July of that year he challenged his Democrat opponent, Stephen Douglas to a series of debates over admitting Kansas into the union as a slave state, and, to a large extent, over the future of slavery and of the union itself. Lincoln, of course, represented the anti-slavery position. The skill with which Lincoln debated Douglas helped catapult him to the Republican Party’s nomination for president in 1860, a race which he won.

MR. PRESIDENT AND GENTLEMEN OF THE CONVENTION: If we could first know where we are, and whither we are tending, we could better judge what to do, and how to do it. We are now far into the fifty year since a policy was initiated with the avowed object and confident promise of putting and end to slavery agitation. Under the operation of that policy, that agitation has not only not ceased, but has constantly augmented. In my opinion, it will not cease until a crises shall have been reached and passed. “A house divided against itself cannot stand.” I believe this government cannot endure permanently half slave and half free.”
- at http://www.nationalcenter.org/HouseDivided.html

The Bully Pulpit

According to Wikipedia, a bully pulpit is  “a public office or other position of authority of sufficiently high rank that provides the holder with an opportunity to speak out and be listened to on any matter. The bully pulpit can bring issues to the forefront that were not initially in debate, due to the office’s stature and publicity.”

In the current Houston mayoral race, however, the bullies have taken over the pulpit. And in what’s supposed to be a non-partisan race, they have emerged from the partisan hacks on both sides.

When I first started paying attention to the mayoral race, I thought, “This is great: for the first time in a long time, the three most viable candidates for the position have similar positions on the issues; and, for the most part, those are positions I agree with. We’ll be able to vote for the BEST of three candidates, rather than the lesser of several evils.”

As a staffer for former City Council Member Gordon Quan, I knew a bit about Peter Brown and Annise Parker, and was inclined to support Brown. Then I went to a couple of mayoral forums and saw what the candidates had to say on the issues. That was my introduction to Gene Locke. After seeing and hearing his answers to a variety of tough questions, I thought he was the best candidate to lead Houston. And when his campaign came knocking on my door, I wholeheartedly agreed to support Gene as his social media strategist. Then, as his liaison for Asian/Pacific American outreach. Then, as his liaison for Young Professionals.

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