grace

… filling in the negative space with positively everything

Yay! I finally did SOMETHING right!

Grace,

We made it to the Chronicle!!! Thank you so much for helping us connect to P. Martin!

We can’t do it without you.

TELL ALL YOUR FRIENDS!!!

Best,

JV

http://www.chron.com/disp/story.mpl/business/buggs/5769033.html

How to reach and engage the renaissance generation

SHANNON BUGGS

The revolution will not be televised because the revolution is live and direct on the Internet.

A paraphrase of Gil Scott-Heron’s classic spoken-word anthem describes Patricia Martin’s message to community arts and business leaders.

Martin, a cultural marketing consultant based in Chicago, is documenting a “cultural metamorphosis” that is part of “the disruption that occurs when the dominant civilization loses its relevance and another rises to replace it.”

And what comes next is the renaissance generation, RenGen for short, an era dominated by people who are “smart, self-expressive, idealistic and cynical all at once,” she predicts.

Martin writes about the phenomenon in her book RenGen: The Rise of the Cultural Consumer and What It Means to Your Business. And she will be discussing her theories in Houston at a May 21 forum hosted by the Houston Arts Alliance, Americans for Arts and the MetLife Foundation.

I have to admit what Martin is selling — a world-changing cultural shift promulgated by never-say-die baby boomers, Gen Y hipsters and growing-up-too-fast children — sounds a lot like an updated version of the 1970s to me.

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