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    • SXSW 2009 : Interactive Rocks!

    Posted on | March 15, 2009 | No Comments

    Although I’ve been to SXSW for Music and Film in the past, this is my first year going to Interactive…and the common sentiment among techies I’ve serendipitously bumped into is: “If I hear ‘Social Media’ one more time I’m going to punch someone in the neck.” Hear hear. It seems like the value of content, meaning, and function are getting buried by the fascination with tools, technology, and “Twitterati.” With all this talk about Social Media, who has time for BEING social?

    As SXSW veterans keep saying, there’s more value to be had in the hallways than in the sessions. In regards to getting a sense of real community, that value extends to the streets, parties, and unofficial events like BarCamp Austin. During the Texas Film Commission reception at Iron Cactus, guerilla rappers did a drive-by performance. Surrounded by techies at the Happy Cogaoke party at Scoot Inn, all rocking to co-working community evangelists like Alex Hillman and Tony Bacigalupo as they worked their karaoke sets, I finally felt like “we’re all in this together.” Doing the Humpty Dance with Gillian, then getting covered in silly string with the judges while doing the Time Warp didn’t hurt either.

    If you couldn’t make it to SXSW, you can still share the moment via the following videos…make sure to surf through and check out Tony’s prize-winning performance!

    Category: a musing, video
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