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    • Facebook’s Free Tools to Promote Your Cause

    Posted on | October 29, 2008 | No Comments

    Facebook isn’t just for kids: as a marketing tool, Facebook offers an endless variety of ways for you to promote your cause, organization, or business for free. Once you’ve signed up for an account, try any of the following tips to maximize Facebook’s branding and promotional potential:

    1. Profile: When you sign up for a Facebook profile, customize your page to reflect your business or organization, uploading logos, pictures, links and other information that reinforces your brand.
    2. Find Friends: Use this to find your friends on Facebook and import your contacts from AIM, Gmail, Outlook, and more. Then look for mutual friends whose addresses you may not have had.
    3. Groups: Use the site’s Groups feature to network with your target audience. You can join existing groups or create one just for your business to amp up the buzz about its services.
    4. Causes: Create a Cause to start recruiting members and volunteers, to promote events, and to raise funds for your group or mission.
    5. Marketplace: Not only can you possibly find needed items for cheap here, but you can also sell items to fundraise or offload excess inventory, and search for new employees.
    6. Networks: List your organization’s city, industry, neighborhood and any other relevant information to let potential customers and audiences know where they can find you.
    7. Badge: Create your own Badge to direct Facebook friends to your organization’s Web site.
    8. Events: Promote your events to your Facebook Networks and Friends – and encourage them to help get the word out and invite others – with the Events app.
    9. FunWall: Post interesting and relevant clips on the FunWall to create a message or send a greeting to everyone at once.
    10. Superpoke: Keep in touch with people easily by “superpoking” your friends. It’s a fun way to let them know you’re thinking about them, especially when you don’t have time to send individual messages.
    11. Inbox: When you want to send a secure, private message, use the Inbox. You can still send out mass messages, but only to the contacts you select.
    12. Share Partners: Kill two birds with one stone by publishing your blog or Web site updates to Facebook using the Share Partners app.
    Category: social media
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